Music Distribution Tips With JAY JAY
1. Develop an engaging social presence
The power of a good social media marketing strategy is no secret. Developing and maintaining a consistent, interesting and engaging presence across Instagram, Twitter, TikTok, Facebook and even less obvious platforms like Snapchat, is essential. Also, try and keep your profile handles consistent to make things easier for people searching for you online.
There’s an insurmountable amount of advice out there on how to manage your social channels, and things are constantly changing across every platform, so you need to follow up on new trends.
2. Get press & blog coverage
If your music gets featured by music publications, whether that’s mainstream mags or niche blogs and webzines, those placements can help build hype and give you the credentials to take your music career up a level.
Hiring a professional PR executive to handle your campaign is generally the best way to get great coverage. But this isn’t always affordable or possible for a new artist with a limited budget.
Do-it-yourself PR is an option for artists without a big enough budget. But it’s important to approach bloggers and journalists in the right way. Firstly, you’ll need to create an electronic press release. This should contain all the essential info about you & your music.
3. Music videos
An exciting, interesting and original music video has the potential to go viral online, even if the track isn’t a hit.
Don’t be afraid to think outside the box when it comes to creating a video for your latest release. Think about the kind of videos from acts like OK GO and Childish Gambino that have blown up thanks to online traction. They’ve had something unique and intriguing about them, whether that was a deeper underlying message or a quirky theme.
You might want to develop a standard music video or live performance-based visuals – which is perfectly fine. But investing thought, time and effort into your videos has the potential reap huge rewards.
4. Surround yourself with a strong team
You might prefer the lone-wolf approach to promoting your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music all working in your interest, it stands to reason that your chances of success will increase.
If you can put together a team of friends who’ll help you free of charge, or for a cut of eventual earnings – great! But sometimes, you’ll need to acquire the services of professionals to help give you the edge in the competitive music market. Whether that’s a PR person, a radio plugger or promoter/booker – there’s nothing wrong with accepting help.
It’s also a good idea to get yourself a great manager. Again, make sure they’re passionate about your music and believe in you as an artist. A manager who’ll go above and beyond for you is worth their weight in gold.
5. Know your audience & focus on your niche
Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting your musical niche is key to your promotional campaign.
It might sound obvious (and it should be) but if you’re a metal band, play metal venues, join a metal community and win metal fans. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.
But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.
NB: If you need help distributing your Music/Songs worldwide with effective impact, I and a team of strategic media pros can help get your sounds to the four corners of the world.
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